Your sales force and your customers may scream that you need to lower your price. It’s not true. You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging. You’re not selling a commodity unless you want to.
No such thing as price pressure.
Since 9/11, approximately three things have potentially improved airline security: reinforcing the cockpit doors, passengers realizing they have to fight back and — possibly — sky marshals. Everything else — all the security measures that affect privacy — is just security theater and a waste of effort.
Schneier on Security.